2021 Market Guide For User Authentication


Ant Allan, Tricia Phillips, Kaoru Yano


Published 13 Dec 2021

The pandemic-era digital revolution has brought more services than ever online. But where there’s money and users, there are also bad actors. With access to customer accounts, they have the keys to the kingdom—to drain funds, steal data and commit online fraud.

User authentication (UA) is a key step to blocking this pathway to fraud losses and reputational damage. But many existing solutions are failing. They may result in high false positives. They can drive an increase in manual reviews and other overheads. And most importantly, they often add customer friction. That can make the solution more expensive than the problem it purports to solve.

Behavioral biometrics offers a different approach. It works silently in the background to authenticate each individual by recognizing their unique user characteristics. And it can be used at any point of the customer journey, for continuous authentication. It’s cited in a new UA market guide from Gartner, which also references the closely aligned concept of Continuous Adaptive Trust (CAT).

CAT could be the future of authentication, offering an approach which Gartner says “optimizes both risk mitigation and UX.” To find out more, download this latest paper. 

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